Unlocking Real ROI: Facebook Ads Success for 4G Land Services

Unlocking Real ROI: Facebook Ads Success for 4G Land Services

A look at how targeted Facebook advertising generated 50+ qualified leads and significant ROI for 4G Land Services—driving real business growth with only $1,000 in ad spend.

A look at how targeted Facebook advertising generated 50+ qualified leads and significant ROI for 4G Land Services—driving real business growth with only $1,000 in ad spend.

2025 - 4G Land Services Ad Campaign
Client
4G Land Services LLC
CAtegory
Client Results / Digital Advertising
ARTIST
Rowe Gallagher
Product Duration
Ongoing
The Challenge

4G Land Services wanted more qualified leads for land clearing, but word of mouth alone wasn’t enough. Their social media presence was underused, and they had never tapped into Facebook advertising to reach new customers or retarget past visitors.

4G Land Services wanted more qualified leads for land clearing, but word of mouth alone wasn’t enough. Their social media presence was underused, and they had never tapped into Facebook advertising to reach new customers or retarget past visitors.

4G Land Services wanted more qualified leads for land clearing, but word of mouth alone wasn’t enough. Their social media presence was underused, and they had never tapped into Facebook advertising to reach new customers or retarget past visitors.

The Approach

I designed and launched a targeted Facebook ad campaign specifically for 4G’s ideal customer—property owners in their local service area needing land cleared, mulched, or improved. This included creating high-converting ad graphics and copy, dialing in the audience targeting, and optimizing the budget for maximum reach. After testing and refining, I layered in retargeting ads to reach people who clicked or engaged but didn’t inquire yet, ensuring 4G stayed top-of-mind and ahead of competitors.

I designed and launched a targeted Facebook ad campaign specifically for 4G’s ideal customer—property owners in their local service area needing land cleared, mulched, or improved. This included creating high-converting ad graphics and copy, dialing in the audience targeting, and optimizing the budget for maximum reach. After testing and refining, I layered in retargeting ads to reach people who clicked or engaged but didn’t inquire yet, ensuring 4G stayed top-of-mind and ahead of competitors.

I designed and launched a targeted Facebook ad campaign specifically for 4G’s ideal customer—property owners in their local service area needing land cleared, mulched, or improved. This included creating high-converting ad graphics and copy, dialing in the audience targeting, and optimizing the budget for maximum reach. After testing and refining, I layered in retargeting ads to reach people who clicked or engaged but didn’t inquire yet, ensuring 4G stayed top-of-mind and ahead of competitors.

The Results

Since launching the campaign, 4G Land Services has received over 50 qualified leads—each one a real customer inquiry, not just “likes.” With an average job value around $5,000, and only $1,000 in ad spend, the campaign has driven substantial ROI and transformed how the business brings in new work. The owner can now focus on running jobs instead of chasing leads, all while seeing clear, trackable results from their marketing investment.

Since launching the campaign, 4G Land Services has received over 50 qualified leads—each one a real customer inquiry, not just “likes.” With an average job value around $5,000, and only $1,000 in ad spend, the campaign has driven substantial ROI and transformed how the business brings in new work. The owner can now focus on running jobs instead of chasing leads, all while seeing clear, trackable results from their marketing investment.

Since launching the campaign, 4G Land Services has received over 50 qualified leads—each one a real customer inquiry, not just “likes.” With an average job value around $5,000, and only $1,000 in ad spend, the campaign has driven substantial ROI and transformed how the business brings in new work. The owner can now focus on running jobs instead of chasing leads, all while seeing clear, trackable results from their marketing investment.

What We Learned

Effective Facebook advertising is all about understanding the customer and constantly optimizing. For 4G, we learned that simple, direct messaging works best—and retargeting was key to catching “almost” customers. Most importantly, when the ads are dialed in, the results speak for themselves: more leads, more revenue, and a system that keeps growing the business month after month.

Effective Facebook advertising is all about understanding the customer and constantly optimizing. For 4G, we learned that simple, direct messaging works best—and retargeting was key to catching “almost” customers. Most importantly, when the ads are dialed in, the results speak for themselves: more leads, more revenue, and a system that keeps growing the business month after month.

Effective Facebook advertising is all about understanding the customer and constantly optimizing. For 4G, we learned that simple, direct messaging works best—and retargeting was key to catching “almost” customers. Most importantly, when the ads are dialed in, the results speak for themselves: more leads, more revenue, and a system that keeps growing the business month after month.

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