For Alabama contractors and trades
REG Branding is a small team in Muscle Shoals that markets contractors across North Alabama. We film your crew on real jobs, turn that footage into Facebook and Instagram ads, answer every lead in seconds and track each one to the job you sold.
One flat monthly price. Your ad budget is included.
Starting at $2,850/mo, ad budget included. 3-month commitment.
The problem
Most contractors in Alabama grew on word of mouth, and that works until it doesn't. A slow month shows up, you try boosting a post or paying for a lead list, and you get tire-kickers who are also calling three other companies. Nobody can tell you which of those dollars turned into a signed job.
The other leak is the phone. You're on a machine, under a house or on a roof when the call comes in. If nobody picks up, that homeowner calls the next name on the list. Most owners never find out how many jobs they lose this way, because a missed call doesn't send an invoice.
Good contractor marketing fixes both: it gets the right people to call, and it makes sure every one of those calls gets a response and a follow-up until the job is won or lost.
What we do
01
Once a month we come to a live job site. Your equipment, your people, a finished driveway or a cleared lot. Vertical video cut for Facebook and Instagram, not a polished brand film.
02
Meta ads aimed at the towns you actually want to drive to, tested in a few versions so the budget moves to what gets calls. The ad budget is part of one flat monthly price.
03
Every new lead gets a text in seconds. A missed call gets a text back. You tap Quoted or Sold from your phone, and we report the revenue those jobs brought in.
The full process, step by step, is on the how it works page.
Why video
People hiring a contractor are trying to answer one question: can I trust these guys on my property? A stock photo of a smiling worker doesn't answer it. Thirty seconds of your excavator cutting a pond, your crew cleaning up at the end of the day, or you walking a finished job does.
That footage also does well on Facebook and Instagram, because it looks like the rest of the feed instead of an ad. We shoot it vertical, keep it short, and put the offer and the phone number up front. If you want to know more about how we shoot, see our page on video ads in Muscle Shoals.
Why Meta
Homeowners in Florence, Athens, Decatur and the small towns between them are on Facebook every day, long before they search for a contractor. Meta ads let us put your work in front of people in the exact towns you serve, then show a second ad to the ones who watched the first. For many trades, that's the cheapest way to get a phone call from someone who has already seen your work.
We only run Meta ads, so that's all we focus on. More on how we manage them is on the Facebook ads agency page.
Missed calls
Every campaign gets a tracked phone number. If you miss a call, the caller gets a text right away so they know you saw it and they don't move on. Every form lead gets a text in seconds, and you get an alert on your phone.
When you quote a job, you tap Quoted. When you win it, you tap Sold. That's the only thing you have to do. At the end of the month, you see how many leads came in, how many you quoted, how many you sold and what those jobs were worth, so you can decide if the money is working. No new software to learn.
Proof
Agricultural lime
63 phone calls for an agricultural lime company.
An awareness video and a call ad ran side by side across the same delivery area, Sept 4 – Oct 8, 2026.
Source: Meta Ads Manager. † Video views are Meta ThruPlays: the video was watched to the end, or for at least 15 seconds.
Land clearing & excavation · Russellville, AL
68 leads for a land-clearing company, and 34 job applicants from one hiring ad.
Months of audience testing for a land-clearing and excavation company. The same system filled crew seats, not just the schedule.
Source: Meta Ads Manager.
For 4G Land Services in Russellville, we filmed dirt work, ponds and land clearing and ran Meta lead campaigns. Superior Lime ran an awareness video and a call campaign side by side over the same delivery area. Numbers come straight from the Meta ad accounts. More on the results page.
Cost
Plans start at $2,850 a month, and that number includes your ad budget, the monthly video shoot and the management. There's no separate retainer. We ask for a three-month commitment, because that's how long Meta's system takes to dial in. The full breakdown of what each package includes is on the pricing page.
Questions
Not if you'd rather not. Some owners like to say a few words, others let the crew and the finished work do the talking. We plan the shoot around what you're comfortable with.
Then wait. This is built for owners who can take on more work this year. If your schedule is full, ads will just create leads you can't serve.
Contractors and trades where one new customer is worth $400 or more: land clearing and excavation, ag and site work, roofing, concrete, remodeling and other home services. If the math doesn't work for your trade, we'll say so on the call.
20 minutes. You leave with a game plan: what we'd film, who we'd target and how we'd track it. No pressure. If we're not a fit, we'll tell you.
Rather talk now? Call or text Rowe at 256-324-1864.
A free call to walk through your market and goals. You leave with a game plan: what we'd film, who we'd target and how we'd track it. Plans start at $2,850/mo with a 3-month commitment.
