Rival Feed & Seed — E-Commerce Store
Client: Rival Feed & Seed
What Rival Feed & Seed was facing
Rival Feed & Seed is a local outdoor lifestyle store in Muscle Shoals, Alabama offering everything from livestock feed and seed to tractors, lumber, archery, windows & doors, and outdoor gear. They wanted to expand beyond their brick-and-mortar operation with a full online store — but had no e-commerce presence and needed a strategy to bring hundreds of products online in a way that made sense for their diverse inventory.
How we solved it
Developed a complete e-commerce strategy and built the online store on Shopify from the ground up. Added 500+ products across multiple categories including Feed & Seed, Tractor & Equipment, Lumber, Windows & Doors, Archery, and Gear. Designed the site for a user-friendly shopping experience with organized collections, tabbed best sellers, and lifestyle imagery. Set up custom quote request forms on the Tractor & Equipment and Lumber pages for high-ticket items. Launched email and SMS marketing campaigns to grow their online customer list and drive repeat purchases and shipping orders.
What we delivered
Measurable impact
500+
Products added
6
Product categories organized
1
Full Shopify store built
2
Quote forms created
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